Free shipping on orders over $50 Shop Now
Hero

Luxury Beauty

Skincare for People Who've Given Up on Everything Else

You can't control the economy, the climate, or your dating life. But you can control the hydration levels of your forehead. Focus on what matters.

Skincare Makeup Fragrance
Product 1 Bestseller

The "I Slept 8 Hours" Concealer

For when you slept 4 hours and need to lie about it.

$45

Shop Now
Product 2 Clinically Tested

Miracle Placebo Serum

Tested on 12 people who were paid to say it worked.

0

Shop Now
Product 3 Cult Classic

Overpriced Lip Balm

Exactly like ChapStick, but in a heavy glass tube.

Shop Now

Founder

The Founder

Someone Who Had a Breakdown

After a particularly bad week in 2019, our founder decided that if she couldn't fix her life, she could at least fix her skin. She was wrong about the skin too, but the products smell great.

She has a chemistry degree from a school you've heard of and uses it primarily to make up ingredient names that sound scientific.

47
Products in her bathroom
$8,000
Annual skincare spend
0
Problems actually solved
Read Her Story

Things People Said About Us

Vague Magazine

Best in Beauty

"Smells incredible. Does it work? Who can say."

Beauty Quarterly

Editor's Pick

"I bought it. I'm not sure why. I'll buy it again."

Skincare Weekly

Cult Status

"My dermatologist told me to stop buying so many serums."

Honest Review

Worth It?

"Probably not. But the packaging is stunning."

Real Results. Real People.

★★★★★

"I don't know if it works. My skin looks the same. But the jar is beautiful and I feel like I'm doing something. That's enough."

Andrea P.

★★★★★

"My dermatologist told me to stop buying so many serums. I bought two more. Five stars."

Judy V.

★★★★★

"I've spent more on this brand than on my car payments. I have no regrets and also no savings. Highly recommend."

Julia S.

Numbers We Made Up

Placebo Serum

94%

of users reported feeling like they were doing something about their problems

Shop Now

Hope Moisturizer

87%

of users said their skin felt "more luminous" (we don't know what that means)

Shop Now

All Products

100%

of users spent more money than they intended to

Shop Now
Science

The Science

Science Meets Marketing

1

We take basic dermatological principles

2

Add a proprietary botanical extract that sounds vaguely French

3

Package it in heavy frosted glass and charge $89

Read the "Science"

The Dependency Club

Join our loyalty program and earn points toward more products you don't need.

Early Access

Buy new products before they sell out and you have time to think.

Birthday Gift

A free sample worth $5 on your birthday. We remembered.

Exclusive Events

Attend events where we tell you about more products to buy.

Expert Tested. Expert Recommended.

Press 1

August 12, 2024

We Asked 12 People If Our Serum Worked. Four Said Probably.

Learn More →
Press 2

May 2, 2024

Why Your 11-Step Skincare Routine Is Doing Nothing (And Why You Should Add More Steps)

Learn More →
Press 3

February 19, 2024

We Rebranded Our $12 Moisturizer. It Now Costs $89. Here's Why That's a Good Thing.

Learn More →

Stay Informed

Feel Bad About Your Pores

Sign up for emails that will make you feel bad about your pores and then offer you a solution.